diff --git a/spam_hypot/best_bins.png b/spam_hypot/best_bins.png
index 6090301..73870e1 100644
Binary files a/spam_hypot/best_bins.png and b/spam_hypot/best_bins.png differ
diff --git a/spam_hypot/best_model_and_plots.py b/spam_hypot/best_model_and_plots.py
index efb5791..2d43014 100644
--- a/spam_hypot/best_model_and_plots.py
+++ b/spam_hypot/best_model_and_plots.py
@@ -50,16 +50,20 @@ client = (
     .merge(contact_days, on="id", how="left")
     .reset_index()
 )
-client["ctr_all"] = eda.safe_divide(client["click_total"], client["imp_total"])
-client["cr_click2order"] = eda.safe_divide(client["orders_amt_total"], client["click_total"])
+client["order_rate"] = eda.safe_divide(client["orders_amt_total"], client["imp_total"])  # orders / impressions
+client["order_rate_pct"] = 100 * client["order_rate"]  # чтобы шкала была человеческая
 client["avg_imp_per_day"] = eda.safe_divide(client["imp_total"], client["contact_days"])
-client["high_ctr"] = (client["ctr_all"] >= client["ctr_all"].quantile(0.75)).astype(int)
+
+# таргет: высокий orders/impressions
+client["high_or"] = (client["order_rate"] >= client["order_rate"].quantile(0.75)).astype(int)
+
 
 X = client[["avg_imp_per_day", "imp_total", "click_total", "age", "gender_cd", "device_platform_cd"]]
 X = X.copy()
 X["gender_cd"] = eda.normalize_gender(X["gender_cd"])
 X["device_platform_cd"] = eda.normalize_device(X["device_platform_cd"])
-y = client["high_ctr"]
+y = client["high_or"]
+
 
 num_cols = ["avg_imp_per_day", "imp_total", "click_total", "age"]
 cat_cols = ["gender_cd", "device_platform_cd"]
@@ -86,29 +90,74 @@ grid["age"] = base["age"]
 grid["gender_cd"] = base_gender
 grid["device_platform_cd"] = base_device
 proba_grid = model.predict_proba(grid)[:, 1]
-plt.figure(figsize=(10, 4))
-plt.plot(grid["avg_imp_per_day"], proba_grid, marker="o")
-plt.xlabel("avg_imp_per_day")
-plt.ylabel("P(high CTR)")
-plt.title("Предсказанная вероятность высокого CTR vs плотность показов")
-plt.tight_layout()
-plt.savefig(project_root / "spam_hypot" / "best_model_prob.png", dpi=150)
-print("Saved best_model_prob.png")
 
-# Dual axis CTR/CR vs fine bins
-bins = pd.qcut(client["avg_imp_per_day"], 15, duplicates="drop")
-stats_bin = client.groupby(bins, observed=False)[["ctr_all", "cr_click2order"]].median().reset_index().rename(columns={"index": "bin"})
-stats_bin["avg_imp_per_day"] = client.groupby(bins, observed=False)["avg_imp_per_day"].median().values
-stats_bin["bin_label"] = stats_bin["avg_imp_per_day"].round(2).astype(str)
-fig, ax1 = plt.subplots(figsize=(12, 5))
-ax2 = ax1.twinx()
-ax1.plot(stats_bin["bin_label"], stats_bin["ctr_all"], marker="o", color="#4c72b0", label="CTR")
-ax2.plot(stats_bin["bin_label"], stats_bin["cr_click2order"], marker="s", color="#c44e52", label="CR")
-ax1.set_ylabel("CTR")
-ax2.set_ylabel("CR click→order")
-ax1.set_xlabel("avg_imp_per_day bins")
-plt.xticks(rotation=35)
-ax1.set_title("CTR и CR по 15 бинам avg_imp_per_day")
-fig.tight_layout()
-plt.savefig(project_root / "spam_hypot" / "best_bins.png", dpi=150)
-print("Saved best_bins.png")
+# Mean absolute orders for each exact avg_imp_per_day (no bins), sorted ascending
+stats_imp = (
+    client.groupby("avg_imp_per_day", as_index=False)
+    .agg(
+        orders_mean=("orders_amt_total", "mean"),
+        n_clients=("id", "count"),
+    )
+    .sort_values("avg_imp_per_day")
+)
+
+K_MULT = 2  # "в разы" -> 5x. Поменяй на 3/10 если хочешь
+ABS_DY_MIN = 1
+X_MAX = 16
+
+stats_imp = stats_imp.sort_values("avg_imp_per_day").reset_index(drop=True)
+
+# 1) cut by x
+stats_f = stats_imp[stats_imp["avg_imp_per_day"] <= X_MAX].copy().reset_index(drop=True)
+
+# 2) detect vertical outliers by dy logic
+before = len(stats_f)
+y = stats_f["orders_mean"]
+abs_dy = y.diff().abs()
+
+prev3_mean = abs_dy.shift(1).rolling(window=3, min_periods=3).mean()
+ratio = abs_dy / (prev3_mean.replace(0, np.nan))  # avoid inf when prev mean == 0
+
+is_outlier = (abs_dy >= ABS_DY_MIN) & (ratio >= K_MULT) | (y > 5)
+# первые точки не могут нормально иметь "3 предыдущих дельты"
+is_outlier = is_outlier.fillna(False)
+
+stats_f = stats_f.loc[~is_outlier].copy().reset_index(drop=True)
+after = len(stats_f)
+cleaned = before - after
+
+print(f"{before} - {after}, cleaned: {cleaned}")
+
+# --- smoothing (rolling mean on remaining points) ---
+w = max(7, int(len(stats_f) * 0.05))
+if w % 2 == 0:
+    w += 1
+
+stats_f["orders_smooth"] = (
+    stats_f["orders_mean"]
+    .rolling(window=w, center=True, min_periods=1)
+    .mean()
+)
+
+plt.figure(figsize=(10, 10))
+
+# raw (filtered) curve
+plt.plot(
+    stats_f["avg_imp_per_day"], stats_f["orders_mean"],
+    marker="o", linewidth=1, alpha=0.35, label="Orders (mean)"
+)
+
+# smoothed trend (RED)
+plt.plot(
+    stats_f["avg_imp_per_day"], stats_f["orders_smooth"],
+    color="red", linewidth=2.5, label=f"Smoothed trend"
+)
+
+plt.xlabel("avg_imp_per_day")
+plt.ylabel("Orders (mean)")
+plt.title(f"Orders + smoothed trend vs avg_imp_per_day")
+plt.legend()
+plt.tight_layout()
+
+plt.savefig(project_root / "spam_hypot" / "orders_vs_avg_imp_per_day_filtered_smoothed.png", dpi=150)
+print("Saved orders_vs_avg_imp_per_day_filtered_smoothed.png")
diff --git a/spam_hypot/best_model_prob.png b/spam_hypot/best_model_prob.png
index fb205ae..0f033f5 100644
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diff --git a/spam_hypot/orders_vs_avg_imp_per_day.png b/spam_hypot/orders_vs_avg_imp_per_day.png
new file mode 100644
index 0000000..add60b4
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diff --git a/spam_hypot/orders_vs_avg_imp_per_day_filtered_smoothed.png b/spam_hypot/orders_vs_avg_imp_per_day_filtered_smoothed.png
new file mode 100644
index 0000000..890539e
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diff --git a/spam_hypot/orders_vs_avg_imp_per_day_smoothed.png b/spam_hypot/orders_vs_avg_imp_per_day_smoothed.png
new file mode 100644
index 0000000..e84166f
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diff --git a/spam_hypot/orders_vs_avg_imp_per_day_smoothed_clean.png b/spam_hypot/orders_vs_avg_imp_per_day_smoothed_clean.png
new file mode 100644
index 0000000..efc3fdf
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